XBOX x Alvah - Ultimate Game
When Music Meets Gaming Passion
Client: Xbox / 00NATION
Role: Production Company
Type: Branded Music Video
The Brief
In collaboration with Xbox and 00NATION, the task was to create a visually stunning music video for artist Alvah — a piece that lived at the intersection of music, youth culture, and gaming. The video needed to resonate with both music fans and the gaming community, while elevating the partnership into something cinematic.
Our Approach
We approached the project as a branded hybrid — half music video, half cultural statement. By combining strong visual storytelling and implemening a story where two characters fights eachother and a third playing them it became a astory of manipulation.
Lighting, set design, and in-camera effects were used to echo the intensity and pulse of both the music and gaming culture. It was all about fusing Alvah’s raw energy with Xbox’s world-building power — without ever leaning too far into commercial territory.
The Result
A cinematic, genre-blurring music video that speaks directly to a new generation of creators, gamers, and fans. It doesn’t sell a product — it creates an atmosphere.
AUR delivered the full scope: creative development, casting, direction, cinematography, and post — all under one roof.