PUMA Nordic - Fueled by Nitro
Turning a Conference Room Into a High-Energy Freerun Set
Client: PUMA Nordic (Norway)
Role: Production Company
Type: Branded content / Social content
The Brief
PUMA Nordic wanted to spotlight their freerunning athletes as part of a broader campaign tied to the launch of their NITRO shoe line. The goal: produce fast, dynamic content that reflected the spirit of movement — and gave visibility to the talent they’d sponsored ahead of the Olympics.
Our Approach
With just two days of access, we transformed a standard conference room into a high-energy, PUMA-branded studio. Think gritty meets minimal: the perfect contrast to highlight explosive movement and physical control.
We filmed action content, captured stills, and built a flexible asset package designed for maximum utility across social platforms. While restrictions on Olympic-linked usage meant that parts of the original plan were shelved, we pivoted quickly — creating giveaway shorts and digital content tailored for PUMA’s Instagram and broader Nordic audience.
The Result
Punchy, fast-turnaround visuals that lived on even after the campaign plans changed. A reminder that sometimes, constraints fuel the best creative solutions.
AUR handled the full production scope — from pre-production and creative direction to cinematography, editing, and final delivery.