OutDrop_ - “STILL”
A Movement Against Ignorance
Client: Outdrop
Role: Creative Agency & Production Company
Type: Launch Film for Clothing
The Brief
Outdrop wanted to introduce their brand with more than just fabric — they wanted to tap into a mood. A launch film built not on hype, but on discomfort. A reminder that ignorance still kills, and that clothing can carry both message and mood.
We let unease take center stage. Instead of explaining it, we embodied it. We found a haunting track and brought a dancer into Outdrop’s own office — giving her complete freedom to improvise. No choreography. No constraints. Just a visceral response to sound and space.
A dance film that doesn’t soothe — it unsettles. The performance twists and tightens with the music, embodying the tension between apathy and awareness. The clothing moves with her, but never steals focus.
AUR delivered the full scope: creative development, casting, direction, cinematography, and post — all under one roof.