OutDrop_ - “STILL”


A Movement Against Ignorance


Client: Outdrop
Role: Creative Agency & Production Company
Type: Launch Film for Clothing

The Brief
Outdrop wanted to introduce their brand with more than just fabric — they wanted to tap into a mood. A launch film built not on hype, but on discomfort. A reminder that ignorance still kills, and that clothing can carry both message and mood.

Our Approach
We let unease take center stage. Instead of explaining it, we embodied it. We found a haunting track and brought a dancer into Outdrop’s own office — giving her complete freedom to improvise. No choreography. No constraints. Just a visceral response to sound and space.
The Result
A dance film that doesn’t soothe — it unsettles. The performance twists and tightens with the music, embodying the tension between apathy and awareness. The clothing moves with her, but never steals focus.

AUR delivered the full scope: creative development, casting, direction, cinematography, and post — all under one roof.


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Kontakt
hei@aur.works
casting@aur.works

Faktura
Aur Projects AS
Org/VAT no: 927 097 192
hei@aur.works