00NATION
Client: 00NATION
Role: Creative Producer, Director, Editor
Type: Commercial films for brand collaborations
The Brief
00NATION was in its early phase, establishing its presence at the intersection of gaming, lifestyle, and youth culture. They needed a creative partner who could both think strategically and execute at a high level — someone who could step in across development, production, and delivery.
Building Culture Through Content
Our Role
Over the course of 18 months, we worked closely with the internal team, functioning as an extension of their creative department. From campaign development to hands-on directing and editing, we supported 00NATION’s collaborations with external brands — shaping ideas, building narratives, and delivering films that fit the 00NATION tone: raw, energetic, and culturally sharp.
The Output
The partnership resulted in a broad range of branded content, commercials, and digital films — all produced under the 00NATION name, with AUR operating behind the scenes as the creative force.
AUR handled everything from concept development to casting, directing, cinematography, and post. A full-service collaboration built on trust, speed, and a shared ambition.