Marion Woodseth - Ceiling’s on Fire
Fire as Metaphor. Emotion as Form.
Client: Sony Music Norway / Marion Woodseth
Role: Creative Agency & Production Company
Type: Music Video
The Brief
With a limited budget but a deeply personal track about mental health, the goal was simple: stay true to the song. No spectacle. Just something intimate, raw, and emotionally resonant.
Our Approach
From the first listen, we were drawn to the emotional weight of the track — and the quiet strength in its vulnerability. We leaned into metaphor, using fire as a recurring symbol: of turmoil, release, and the quiet act of letting go.
The challenge wasn’t to illustrate the lyrics — but to reflect their spirit. That meant embracing visual poetry, not plot. A series of symbolic moments, held in silence and flicker.
The Result
A stripped-back, introspective visual piece that respects the honesty of the song without overstating it.
AUR delivered the full creative scope — from concept to casting, directing, shooting, and post — all under one roof.